SEO - Search engine optimization

SEO is the practice of increasing the quantity and quality of traffic from "organic", "free", "editorial" or "natural" search results in various search engines. SEO services is the simple activity of ensuring that a website can be found in the search engines of words and phrases relevant to what the site offers. In many ways, it is simply the quality control of the websites. A successful search engine optimization campaign will have, as part of the improvements, carefully selected and relevant keywords that optimization on the page will be designed to make prominent for search engine algorithms.

Search engine optimization is divided into two basic areas: on the page and on the optimization of the page. Optimization on the page refers to the elements of the website that comprise a web page, such as HTML code, textual content and images. Off-page optimization refers, predominantly; to go back links (links that point to the site that is being optimized, from other relevant websites). There are two main types of search engine optimization, white hat search engine optimization (the best type) and black hat (the not so good type). Of course, there are different opinions on the nature of each type of SEO. Get the information you need to differentiate them and make an informed decision.

- SEO Services

There are some important search engines, such as Google, Bing and Yahoo that have major search results, where web pages and other content, such as videos or local listings, are displayed and classified according to what the search engine considers most relevant to the users. There are a number of SEO services that can contribute to the improvement of the organic search engine rankings of a website. These services include, among others, optimization on the page (or on the site), creation of links, design and development of websites friendly with search engines and content writing services friendly with search engines.

If you are more interested in link building (you are working to improve the rankings on your site by gaining links), go directly to the Beginner's Guide to link building. Links are important, but do not confuse quality with quantity and do not think of links isolated from their content. It is vital to understand that having a great content increases your chances of securing natural links from relevant quality pages. These links will help you more.

The quality of the traffic is that it can attract all the visitors of the world, but if they come to your site because Google tells them it is a resource for Apple computers when in reality you are a farmer who sells apples, that is not a traffic of quality. Instead, you want to attract visitors who are really interested in the products you offer. The amount of traffic is that you have the right people clicking through those search engine results pages (SERPs), the more traffic is better.

A site is not really a site until you have content. But SEO for content has enough specific variables that we have given it its own section. Start here if you are curious about keyword research, how to write a friendly copy with SEO, and the type of brand that helps search engines understand what your content is really about. Great Content encourages people to link to their pages and shows Google ™ that their pages are interesting and authoritative. This leads to the success of the search engine because Google ™ wants to display interesting and authoritative pages in its search results.

Google ™ promotes authority pages at the top of their rankings, so it's your job to create pages that become authoritative pages. This implies that the people who write the content find it useful because the useful content is shared in blogs, Twitter messages, etc. and, over time, Google ™ captures these signs of authority. This virtuous circle creates a strong and sustainable Google ™ ranking.

On the surface, search engine optimization is a good way to promote a website; After all, who does not like free traffic. Unfortunately, that kind of approach to SEO is exactly the number of individuals and companies that invest thousands of dollars in SEO campaigns without useful results. There is a lot of misinformation about what an SEO campaign (company) can achieve when it comes to organic search engine rankings.