SEO trends you want to implement to stay on top in 2019

How are SEO trends going to help my business?

Search engine optimization (SEO services) is the set of best practices that will make your website rank higher on a search engine results page (SERP) that generates more traffic for your company. These include technical aspects of your website, as well as the quality of the content it produces.

Successful SEO sews the seeds for growth. Can lead to:

Highest ranking in a SERP

More organic traffic to your website.

Increase in the conversion rate of customers.

More benefits!

But do not be fooled. SEO is not a simple key to success during the night. It will take time and long-term effort to achieve results.

The algorithm of Google changes hundreds of times a year and is not always published explicitly. However, marketing experts have focused on determining what works and what does not.

And Google has made its intentions clear.

Google's algorithm favors valuable web pages that align with the user's needs. Google favors:

High quality content

Sensitive and mobile web design

Fast loading times

Content that seems natural and in depth.

Pages that have many other pages on the web that point to it (that is, backward links)

Every day they try to optimize the way to deliver the best content to the user in the most intuitive way while eliminating black hat tactics.

Keeping abreast of SEO trends and being aware of the landscape will give you an advantage in the market. That's why we've compiled this list of SEO trends that will be crucial in 2019. If you're still not convinced of how SEO can help your business grow, then read this. Otherwise ... let's dive!

Local SEO

Although this is not one of the most recent SEO trends, the growing change towards a mobile majority market will make local SEO exceptionally frequent. Especially for companies, being on the first page of a SERP, being in the local Google package or being in ads with geographical orientation will be vital for appreciable traffic.

¾ of people will not pass the first page of a SERP.

This means that if you are a company that is based on local businesses vs. Online, and you have not thought about local SEO, your competitors unfortunately have most of the market. Local SEO You has seen the local Google package before. By associating your business with a location and building credibility in your community, you can have a prominent place in Google's high visibility place.

You have to start by claiming the business in Google. Almost half of business owners do not, which means they slip below the radar for most online commitments.

Other things you can do include:

Post your address (or even a map) on your website and copy that same address on all social media accounts.

Include where your business and services operate on your website.

Point your location when choosing keywords for SEO and PPC. For example, if you sell furniture, you could point to something like 'Atlanta furniture showroom'.

Focus on the SEO outside the page. Social networks, Google reviews, testimonials, back links.

Off-Page SEO

SEO off the page is all you could do to increase your ranking online away from your site.

As a business owner, you are probably aware that one of the most effective drivers of business is Google Review. The number and quality of reviews is still a major conversion factor for those who browse the web. Especially those who will do business in person. Encouraging and encouraging clients to leave their opinions will be a positive feedback loop for their business.

Another form of SEO outside the page is to maintain social network accounts. Your accounts must be active with frequent publications, participation and correct business information.

Having multiple profiles of social networks makes your business look legitimate for Google. Especially when they point to your website through calls to action.

One form of SEO outside the page that can become the backbone of your SEO strategy is the creation of back links. The above links are all the other links hosted by third parties on the Internet that point to their web pages.

Think of the back links as a sign of credibility in the eyes of Google. If influential people, websites and internal navigation point to a certain page, it should be quite important.