SEO advice on the site that you can use to avoid Google sanctions


source: http://brainstudioz.com/digital-marketing/


Are you worried about how you will protect your SEO visibility and avoid Google penalties? If so, then you are in the right place. Here we will tell you how Google's penalties reduce your search traffic, as well as tip to avoid it.
So, before continuing, let's start with the Google penalties.
What are Google's sanctions?
Anything that directly violates the Google Webmaster Guidelines is defined as a fine applied by Google on the website. Google has established its main objectives of providing users with the best search experience. To achieve that goal, Google uses Algorithm Updates to penalize low quality websites and show better results to their users.
So, basically, there are two types of penalties:
Google Panda Penalty
At the beginning of 2016, Panda became part of Google's central algorithm. The goal of the Google Panda algorithm is to prevent low quality content from being placed at the top of the search results. If Panda believes that your website has low quality content, it will be difficult for your pages to obtain a good ranking in the search results. Therefore, focus on high quality content for a better growth of your business.
Google Penguin penalty
Google launched its first Penguin update in April 2012 and announced a final update in September 2016. When the back links profile of a particular site includes too many unnatural-looking links, Google suspects that site and applies the fine.
To avoid Google penalties, the top 10 tips that will help you place your site in the top position of Google rankings are:
Focus on the title
Choosing a correct title is very important to obtain a good search ranking. Your title should be available with relevant keywords that accurately describe the content. The title of the page is displayed in blue text underlined in the results of the Google search page. Make it unique and attractive to capture the attention of people.
Quality content
Quality content is the key to success for a good profit. Make sure you create attractive and attractive content for plagiarism that people want to share and read. Always try to create content that helps you generate more traffic. To increase traffic in your blog or article, you can also add images and videos.
URL structure
The structure of the URL must be clear to readers and search engines. Some sites use URLs that consist of letters, dates or numbers that do not provide much information about the page. Therefore, be sure to create a URL that is simply the title of the page.
Social network buttons
Social media plays a crucial role in driving business growth and site optimization. The existence of social network buttons can provide social proofs to visitors. Being promoted by real people is much better than promoting your business by fake people who have no commitment to other users. Real people will do real marketing for you. It is better to have fewer followers compared to false followers.
Visual appeal
People usually spend more time in visually pleasing places. Videos, images, information graphics and premium themes can keep your visitors on your site for a long time. Therefore, it is important to add visual elements to your blog or site content so that it looks attractive and attract more and more customers.
Do not buy links
There is no shortage of people who are ready to sell you links from a network of private blogs they have established. PBN is a series of blogs that seem to offer useful content, but it only exists to provide links to people.
Do not overuse keywords
Make sure you do not abuse the keywords. Fill your content with the repetition of a key phrase can affect the ranking of your search engine. Keywords are essential, but be sure to use them appropriately when necessary to increase traffic on your site.
Do not do cover-up
Covering up or hiding texts to increase the ranking of your search engine is cheating. Google easily discovers the hidden texts of its advanced algorithms and applies sanctions on those sides. Therefore, be sure not to obstruct its contents.
Diversify your anchor texts
Do not use a keyword for your website. The more diverse and creative your anchor keywords are, the more useful they will be for your search engine rankings. Always avoid building false accounts by not receiving any sanctions.
Remove bad link
If you are receiving penalties due to harmful links, then you should reject the harmful links. By doing this, you can tell Google not to count the links that damage your site. It is good to disapprove, but it is better to solve the root cause of the penalty by cutting and pulling those links out of your site.
How digital marketing can help start-ups http://www.bloggerstrend.loxblog.com/post/2

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