Reason why traffic decreases after redesigning the website

So they sold a shiny new site layout with another design based on customer information and company data, which is amazing, as Google loves the great experiences. However, did you come up with a transition plan to minimize the risk of losing traffic?

Although, designing the entire website is a difficult thing. Sooner or later, you must update your site, however, when you do, you risk having your movement stop. Updating a site is one of the biggest SEO challenges that an organization can face.

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Reasons for the sudden fall in traffic after redesigning the website

Quality content is the most powerful factor for search engine rankings and there is no substitute for great content. The quality content created specifically for the intended user increases site traffic, which improves the authority and relevance of your site. Many planners think in terms of images and formats instead of the customer experience. A customer is purely focused on content consumption.

These plans are shown to the developers. They are often under pressure to create the structure of the page. If the actual content is not accessible, then there is no other option than using fictional Latin content. Sometimes the quantity or form of the content is not even known. It is inevitable that problems arise.

Recent updates from Google have established content and structure at the center of search engine algorithms. If the web design process does not exclude this factor, there are likely to be problems. The most pessimistic scenario is that web designers discount points completely.

If you also plan to redesign your entire site, then you should know some information: There are mainly two great ideas about the redesign of a website:

SEO must be part of the redesign process. We all know that designing a website is a team effort, whenever you are going to develop a website or even in the renovation of the site there is a combined contribution of experts, designers or SEO developers. SEO experts often see things from a traffic perspective that an architect, developer or information designer can overlook.

Do not rush the launch: there are several websites out there that almost lost the crucial steps of SEO because they were trying to meet the deadline.

Remember some imperative steps when redesigning your website

While you are updating your site, you should remember a couple of things. Some of these things may not seem imperative to you, but forgetting them is a simple method to cause a large drop in traffic.

Never download your site

If you are launching a new design, and your site is willing to go below some time, do not disconnect your previous site. When guests experience a site that says "Sorry, we're in development" for a few weeks, traffic slows down before the new site goes live.

Reexamine your keyword strategy

An update of the site is the ideal time to evaluate your current keyword strategy. It's good to check your keyword traffic frequently and see if your site could be gaining ground with the new long-tail keywords. If it is beneficial for you, try to include this research in the new site design. You may have to create new classes based on these keywords.

Optimize all content

You need to check your content regularly on each page before updating your site. Sometimes things can change all the time. The titles are changed; the meta descriptions are discarded; and SEO is minimized, try to get rid of such problems and pay close attention to the optimization of all content on all pages.

One of the reasons why sites lose a lot of traffic after an update is that their content has been de-optimized. This is the opposite that should be happening. Rather, focus on the progress, including content, adjusting the titles of the pages and improving everything you can.

If you are also planning the same and trying to renew your site. You must follow the instructions above in this publication; your site will not suffer any difficulty in obtaining traffic. If you carefully redesign your website, your site will allow you to maintain 95% or more of the existing traffic on your site. A big fall does not have to happen. Also, if the redesign of your site is successfully implemented and your new design is better, then you will actually see your traffic increase.