Now the local search will increase with the Pigeon update
Panda, Penguin and now Pigeon enter the school of Google to
teach new strategies to boost local search. Last Thursday, Google announced a
new algorithm update called "Pigeon Update" (it's not an official
name). Google called it Palomar because it starts with "P" and this
is associated with a local search update and pigeons have a propensity to fly
back home. The key changes are in the backend, however, it has an effect on the
rankings of the local search results and some regional companies may find a
decrease or an increase in site references, and they lead along with the change
businesses. One thing that is clear shortly after the update is that Google has
given more authority to the websites of the local directories by making them
obtain better search visibility in the Google search results.
Pigeon Update In addition to that, Google has come out to
solve what was previously known as the "Yelp problem". When users
searched for anything registered on Yelp and added the word "Yelp",
Google had trouble locating these pages at the top of Google's search results.
Although, this has been changed now.
Recently, Google was charged by Yelp, which claimed that
Google was misrepresenting the search results to display the Google's own
regional listings that lead the Yelp pages, even when visitors included the
word "Yelp" in their search keyword. . The Yelp report looked
specifically at the situation looking for the term "Gary Dank Yelp",
which is a restaurant in San Francisco, and showed that Google listed for the
first time the official Gary Dank website along with numerous Google+ links,
for example, reviews and their Google+ pages.
However, the situation has changed. Now, the Yelp page
search will be displayed first when the search includes "Yelp." For
example, now, when searching for "Gary Dank Yelp," Yelp searches
appear first before the official website.
According to Google, the new local search algorithm will
extend the horizon of its web search capabilities, incorporating the hundreds
of classification signals used in web search along with search functions such
as spell-checking, grammatical errors, Knowledge Graph synonyms and more. In
addition, this new algorithm will improve the parameters of location and
distance range.
The new Pigeon update is currently available for US search
results in the US. UU and it intends to provide a more practical and meaningful
experience for search engines looking for regional results. Google has not
shared any details about when the update could be accessed more extensively in
other countries and in different languages.
Other local directories get benefits too
Yelp is not just the local directory that gets the benefits
of this update. Suppose that if you search for "restaurants in
Florida," the first page will show only websites known as Florida
restaurant directories. Continue scrolling down the page and you will see more
directory pages for Florida restaurants from electronic journals and electronic
news.
In general, it seems that Yelp and other local directory
sites are experiencing greater online visibility after this update. This is
rational for Google, as this update is consistent with their efforts to improve
local results more intimately with standard online ranking signals. This will
undoubtedly benefit the prominent directory sites such as Trip Advisor and
Yelp.
Well, it can be said with certainty that Pigeon will appear
as the best teacher who teaches you all the things necessary to succeed with
the local search.
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