Marketing trends in social media that dictate 2014


BY BrainStudioz
With the increased use of social networks, it is difficult to understand where to invest resources and time. As we are in 2018, we need to know where the social networks are and how we can capitalize their benefits.

Investing in social networks is a necessity, not a luxury.

Investing before in social networks was a luxury and it was believed that a "Should have" invested in social networks, however, now in 2018 his notion of "must have." Business owners have already reconciled with the need to combine their content strategy with their efforts on social networks, and are experiencing the impact of social networks in terms of generating leads, traffic and, ultimately, driving revenue. . Social media

There are many benefits in social networks, for example:

·         Increase brand awareness
·         Improve social signals
·         Word of mouth advertising.
·         Better customer loyalty
·         Greater influence of the audience and its reach.
·         Google+ gaining popularity
Google+ has become the second highest network site followed by Facebook. The efforts of social networks have gradually become Google+ as the most accessible thing we have for a "one size fits all" social configuration. It has become a new way to add your products and content to the Internet so that users can get in touch with them. It also allows you to advertise in a special way with a less crowded and open Google+ format. It allows new creative ideas to explore.

Increase of micro videos.

It seems that writing 140-character content or uploading 3-minute videos is becoming too heavy for many of us. Well why worry when the micro video is there to rescue! With the advent of micro video applications, for example, the video sharing feature of Integra or Twitter Vine, we are experiencing even more trends towards the immediate exchange of videos. Now, users of their smartphone are more likely to make and share videos. It is quite interesting to discover how these small pieces of video have changed the playing field

The images are very successful experience.

Now, sharing images and videos is constantly increasing compared to text-based content, as it has become a vital part of any solid content strategy. Pinterest will have scrapped its network status for women only and will become an integral part of retailers' marketing strategies. Other similar sites are Mobli, Slide share, Path and Tumblr also to attract the interest of the users.
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