Here is why you should invest in a mobile website before a mobile application

Mobile application development or websites: a question that virtually all businesses today have to ask when deciding how to establish a mobile presence. After all, Google announced some time ago that they were promulgating a mobile index in which they would start using a company's mobile site for classification purposes, a signal to become mobile, if applicable.

Both are great, but if you are going to present to your sector, you may have to choose one before venturing into the other.

Keep in mind that both are often needed in the long term. This, of course, depends on what your business does exactly, but it will be difficult to find a brand that does not benefit from one or the other.

On the one hand, a website is absolutely perfect to discover and promote brand awareness. The applications, on the other hand, excel in the commitment and promotion of brand loyalty.

But, and this is a big problem, but while both should ultimately be created, today we are going to discuss why a mobile website has priority over its application counterparts.

In doing so, we will analyze the difference between mobile applications and websites, why a website should be their first step and, finally, when it makes sense to opt for a mobile application in the first place.

What are some differences between mobile applications and mobile sites?

From the differences between applications and sites, a mobile website is like any other website that consists of HTML pages based on the browser accessed through the Internet, although it is made specifically for mobile devices.

Quick suggestion: always choose a sensitive website that resizes the content for the screen where you are in a specific site for mobile devices, but that is a discussion for another day.

Like websites, applications extract content and data from the Internet, but go further by downloading content for offline use.

Side note: You also have the option of obtaining a progressive web application that can be described as an amalgamation of a site and an application.

Unlike websites, applications are downloaded from specific markets of devices such as the Apple App Store and Android Google Play and are installed on mobile devices. As such, they can be accessed even when there is no Internet connection, although the actual functionality may be hampered if a connection is required for its use.

Application use vs. websites: why websites should come first

The choice to start with a website about an application (or vice versa) is reduced to what your final goals are.

For example, if you want to enter a game in the market, starting with an application is a good idea. If, on the other hand, you want to publish content for the widest possible audience, a website is a way forward.

But, considering that the vast majority of companies are in the latter category, today's discussion focuses on why a website should come first.

To begin, let's talk about compatibility. While all devices can access mobile websites, regardless of the operating system (OS), applications are restricted to a single operating system, which means that it will be necessary to develop multiple applications if you want to reach all users.

Then there is the possibility of finding and reaching; you want as many people to find it possible, and websites outperform applications in this feature because they are there for all to see. This is because, as we just covered, applications are restricted to devices and their operating system, and websites can be found with a simple Google search that spans the entire web.

Also, you have to think about your user's commitment; Websites come with less commitment because all you have to do is visit them to see their content. The applications are different because an initial download is required before they can see what they offer, which leads to fewer downloads compared to visits to the page.

The commitment comes with immediacy, which is the actual availability of a website or an application. Since almost all browsers can access them on all devices, websites are available to all, unlike applications that, once again, must be installed first.

We must also consider that nothing is static; Things change and both applications and sites must be updated and updated from time to time.