8 Benefits of the brand: Why do you need a strong brand?
Everyone knows that having a strong brand is important, but
what exactly does it do for a company?
The "branding" seems to be something that new
companies are constantly listening to. If you've ever visited a business
conference or watched an online business start video, you've probably heard the
word brand hundreds of times in an hour.
So, what is the problem with the brand? What are the
benefits of the brand? Having a strong brand will actually set up a separate
business and give you an advantage over your competitors?
Any large business marketing company will tell you: yes.
Having a solid brand will definitely help a business stand out and outperform
the competition.
What is a "brand"?
The brand idea of each person is different. Some people
think that they are simply the sources and colors that a company decides to
use. But if you have a real understanding of what a brand is, you know that it
includes at least some of the following:
Design style (e.g., logo, colors, typography and packaging)
Website and marketing
Showcase
Presence in social networks
Customer service
Environment and company culture.
Mottos and slogans
Product quality and prices
Philosophy and general "personality"
Developing a strong brand does not always require millions
of dollars, but it requires a lot of creativity and research.
As the richest man in the world says, Jeff Bezos;
"A brand is, literally, what people say about your
business when you're not in the room."
Basically everything they * think * and * feel *, so the
brand is so important.
What makes a strong brand?
There are many things that make the brand strong.
Uniqueness, quality, a clear message, a solid philosophy,
targeted marketing and audience knowledge are just a few. In general, what
makes a brand is excellent is not just a surprising thing, it is a combination
of several.
When you think of companies that are so powerful that they
can also be considered as religions (like Apple, Nike, Coke, Amazon), consider
that they all combine many things to make your brand work. It is not just a
logo. It is not just a slogan. It is not just a market investigation. It's all
that and much more.
Even a brand that is much less known, for example, take the
Screamin 'Sicilian Pizza Company, which makes frozen pizzas, employs many brand
factors that come together to create a remarkable strategy. Your website, the
choice of language, source and packaging make them very far from your
competition. They are the "purple cow" in a sea of equality.
What are the benefits of the brand?
So, why is the brand so important? What makes a strong brand
for a business? It is a climate in constant change, but here are 8 key benefits
of the brand:
1.
Customer recognition
2.
Customer loyalty
3.
Consistency
4.
Brand value
5.
Credibility
6.
Attract talent
7.
Allows shared values
8.
Gives confidence
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