7 most distinguished paid search developments in 2014


So far, it's a great year for PPC ads on Bing and Google. The words Bing and Google Ad are firmly used as an influential online marketing technique for a wide range of businesses. The new online advertisers are quickly getting into the forum, but quickly discover that it is not as easy as previously thought. Now that only a quarter of the year has passed, let's go back and change what has happened so far in the paid search.
These were the 7 largest statements and changes that occurred in Google Ad Words and Bing Ads in the first half of 2014.

Introduction of product announcements in the USA UU., Mobile version in Beta

Words from Bing and Google Ad In March, Bing launches Product Ads in the United States. It allows merchants to display their products in an interesting ad format by adding the company name, images, prices and attractive text. Placing product ads on the Yahoo Bing network allows you to reach approximately 31 million search engines that do not browse Google in the US. UU
Bing Ads refines your melody: combined desktop / tablet traffic, adding a tablet offer modifier
Microsoft said it would be merging desktop and tablet traffic because by doing so, Bing Ads would be more attractive to advertisers who import Google Ad Words ad campaigns to have greater uniformity between the two platforms.

Finally, the automatic URL tagging of Bing Ads arrives

A month ago, Bing Ads introduced the auto-tag destination URLs for ads with UTM tags so that performance metrics can be tracked in Google Analytics. Previously, advertisers had to add tag URLs manually or rely on a third-party solution each time they loaded new ads into their Bing Ads campaigns.

Google announced shopping campaigns for PLAs

Google announced PLA purchase campaigns for all Ad Words users in order to gain more participation and clicks from retailers and users, respectively. It is an innovative method focused on retail to manage and promote your product in Google and highly developed reports to evaluate the performance of the product directly in words of ads.

More ads coming to Google Knowledge Graph

We saw many examples of Google testing different types of ads in new patterns within their Knowledge Graph panels. It is likely that this style of testing new techniques will continue to infuse ads into search engine results, using features that were initially designed only to promote organic content.

New features for app ads.

Google gives app developers advertising opportunities through Ad Words search ads and their Ad Mob mobile advertising network. Ad Mob ad features and search ads come with downloading apps on YouTube and the Google Display Network. It will allow visitors to open an installed application directly from a search ad instead of going to the application's landing page.

Google announced new version of advertising word editor 10.5

More recently, Google has released the new version 10.5 of Ad word editor, according to which users can upload and verify changes, make bulk editions, download product groups and perform other tasks that save time in shopping campaigns, online and out of line.
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